Are you a blogger and want to get your content to as many people as possible?
Do you have a company that needs more customers whom to sell your special products or services?
In both cases you definitely want to know how to get ranked in google with your website.
Because if no one finds your articles, no one is going to read them. Then you mainly write them for youself. And that’s not what you aim, is it?
People can find you only if you know what words they use when they are looking for things in google. Keywords.
Keywords – what are they?
In case you don’t know what keywords are, I’m going to try to explain in in as simplest way as possible.
A keyword in the sense of optimization for ranking is a word people look up when they look for something online. It can be one word or more words.
A keyword can also be a sentence, e.g. how to make a raw cake or group of word like the best iphone apps.
When you write an article for your blog or your company website, you need to do some research about the keywords related to your niche. What is a niche? It’s your specific area of business.
Just a few examples of niches:
- toys for pets
- products for sensitive skin
- gardening tools
- affiliate programs
- weight loss products
Now for your niche, no matter what it is, you need a keyword for each blog post that will appear in the headline, in the first paragraph of your article and if possible once again somewhere in the middle or at the end of the article. It must be the same keyword.
There can be thousands of keywords in every niche. Each of your articles should have a different keyword you haven’t used yet but in respect with your niche.
But how you find out which keyword is better and which is worse?
You need a keyword research.
If you want to read a more in-depth description of keyword research, you can look at it in wikipedia:
How to get ranked in google? Keywords are the key!
Let’s say your niche is skin care products, specifically products for sensitive skin, rash etc. It doesn’t matter if you’re a blogger writing about your experience with sensitive skin or a company making skincare products. In both cases you need to know what people look for in google regarding skincare.
You can either guess what would people write in the google search box or you can do a proper search.
Because there is a tricky thing as well. Not only the right keyword but also the number of competitors counts.
To find out all the information you need to choose the right keyword that would help you to achieve best ranking in long term, you need a keyword research tool.
One of the most comprehensive keyword research tools is Jaaxy.
To see what I’m talking about, have a look at the screen shot from Jaaxy:
The first column Avg shows the average number of people looking for this keyword.
The second column tells you the visits to your website per month if you achieve first page ranking.
The third column QSR is the number of competing websites for this keyword.
When you look at the first line, there is a QSR of 232 which is way too much.
Our goal is to have QSR under 100.
So you can see there’s a big difference if your keyword is products for sensitive skin or facial products for sensitive skin.
This, of course, applies to all niches.
There are many other factors that affect the ranking of your article in search engines as well such as how old your website (the older, the more trust it gains) or what’s the quality of your content.
Practice of SEO
The entire practice having all the necessary steps done for good ranking is called search engine optimization (SEO). You need a plugin on your website that will show you all the necessary tasks in order to achieve the best SEO. I personally use Yoast SEO plugin and I’m very happy with it.
But let’s get back to Jaaxy.
It is a powerful tool and it can do much more than just the keyword search.
Let’s look at the following overview:
As you can see, it doesn’t only provide a keyword search but it can also scan your site rank, give you new brainstorming ideas for keywords in your niche, find affiliate programs, analyse your competition websites and much more.
There are options for Jaaxy for any budget, from someone just starting out, to someone that understands the importance of keyword research, to big companies making use of all the comprehensive features you can think of.
So the answer to the question how to get ranked in google is obvious: to have a powerful keyword research tool.
Jaaxy, being one of the best tools, offers three options to choose from and the first option is free, as you can see in the screen shot above.
Jaaxy Starter = Free
Jaaxy Pro = $49 per month
Jaaxy Enterprise = $99 per month
Check it out here:
Choose the Jaaxy that suits you best and let your blog or your company website benefit from it!